Saturday, May 3, 2008

Internet Marketing: Start Right, Start Smart

When a professional or & 39; owner of a small company decides to launch their business on the Internet, they usually start with a website. They heard that everyone should have a website. Then they learn that & 39; they must have an electronic newsletter. Many people begin fragmentary. Site with a company, a newsletter delivery with another provider, online payments with another, and each & 39; s need to feel they get an account with a new supplier. In a previous article (http://snipurl.com/Internet Marketing1), we recommended starting with a basket of marketing. The next step is to establish your presence online. While & 39; Site of First Blog d & 39; first? As indicated above, it & 39; was not long ago that you would start with your online business by creating a website. However, after several months and several thousand dollars May you learn your site & 39; n is not enough. You need & 39; a presence on the Web, and there is an alternative to & 39; d & 39; hiring a web designer to do it for you - you can create a blog for your company. Since the invention of & 39; easy to use programs blogs, we recommend many small businesses and professionals to skip d & 39; a Web site and start a blog. A blog can do just about everything that & 39; a website can, and has several important advantages. (A blog is actually a Web site that its software intended to facilitate the updating the content and reader participation.) 1. A blog is easy to use. You can learn to manage yourself, not necessary & 39; hire a web designer, pay fees or be big thank you to their busy schedules. 2. A blog is inexpensive. An account Typepad.com, the leading provider of blog, is $ 5 - $ 15 per month. 3. The blogs are search engine-friendly. Even if you start n & 39; not have an idea of how to optimize your site for search engines, do not worry. Just know that when you write on your niche, your audience, you& 39;ll be using the same keywords that are entered in Google when people are looking for things. This initiative will d & 39; increase your chances of & 39; be found on the Net by people who want and need you. The websites are a little more complicated and if they are not updated frequently, they are not indexed by the search engine spiders very often. Huh? & 39; What is it that & 39; a Spider? Do not worry technological jargon. No & 39; You& 39;ve not understand how a blog and search engines work right now. But you should know that these elements are "must do" means any person who wants to use the Internet & 39; to build and grow a business online. Take teleseminars - there are many and they are often free - or, d & 39; buy a few books that show you how to handle these tasks. Do not mistake the & 39; d & 39; be overwhelmed by all the possibilities and all businesses trying to sell you their services. Start slowly, ask questions, gather information, ask about options and benefits before even thinking of setting up your site or blog. Although we can not really make recommendations for you without knowing about your business niche, in general, you can not go wrong by setting up a basket & 39; d d & 39; purchase and blog so you can start your online business smart. The two go hand in hand. If you want to earn the money & 39; online, you can not have one without & 39; l l & 39;. As the Blog Squad, Patsi Krakoff and Denise Wakeman have teamed up to work with professionals in order to & 39; optimize their marketing strategies by implementing blogs, ezines and electronic commerce tactics. They are co-authors of "building a better Blog: The Ultimate Guide for the development of your business with a professional Blog ", " Confessions of a Reluctant Blogger: From Boring to Brilliant in 30 days and " " The secrets of success Ezines: A Guide to De drafting and publishing a & 39; Ezine yielding results. " Are you ready for a blog? Take the Blog Squad d & 39; free evaluation http://snipurl.com/Blog Assessment



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