How to Win Against PPC Click Fraud

The recent high profile court case involving Google AdWords and alleged click fraud has filled many online marketers with suspicion. But as an advertiser using Pay-Per-Click search engines there is still plenty you can do to keep your campaigns running successfully.
No pay-per-click advertiser wants to pay for fraudulent clicks. Including me. But I know that no matter how hard the search engines try to detect it, there will always be some level of fraudulent activity, even if it is the owner of a small web site clicking on advertisements on his own site.
So what if a small percentage of clicks are invalid! At least you are still paying mainly for measurable results. Compare this to television or newspaper advertising where you pay by the second or by the inch, regardless of whether anyone sees your advertisement or takes any action after viewing it.
Once you accept that some level of click fraud is to be expected, you can get on with the task of addressing the issue wisely. So how can you be certain you re not going to lose big time and go into the red on your campaigns?
The solution to succeeding despite fraudulent click activity is to manage your advertising campaigns like any other professional in the marketing industry. Here are several aspects of your advertising campaigns you need to stay on top of.
1. Use only reputable PPC search engines.
I recommend advertising mainly with the larger, more reputable search engines such as Google AdWords, Yahoo Search Marketing, and MSN AdCenter. These are the big three as I m writing this, but depending upon when you are reading this, these may have changed. I have experimented with many other PPC search engines and I have been generally disappointed. Traffic quality tends to be poor and I guess there is less effort at fraud detection. If you want to experiment be sure to run small test campaigns first to check the integrity of the traffic.
2. Monitor your campaigns regularly.
You should check your campaigns every day. I do. And if I am going to be away from the internet for a day or two, I ensure that my daily campaign limits are set at an acceptable risk level. If you are familiar with your usual daily statistics, you will have a greater chance of spotting any spike in activity that may be due to click fraud.
3. Know your conversion ratio.
What is your campaign s conversion ratio? You should know how many click-throughs you need to generate a sale. This might change from month to month and drastic swings may be an indication of click fraud.
4. Calculate your conversion cost.
Multiply your average cost per click by the number of clicks required for a conversion. This calculates your conversion cost.
5. Ensure conversion cost is less than revenue.
Ensure your conversion cost remains less than the revenue you make per conversion. And don t forget to allow for the percentage of orders that cancel.
6. Make changes when necessary.
When a campaign is no longer bringing in a decent profit over and above the costs, make changes. You might reduce your click fees, or change the wording of your advertisement to focus more closely on serious purchasers.
This is not rocket science. It s just good business sense. I hate click fraud and I ll applaud every time steps are taken to reduce it. But I also know there will always be some level of click fraud. And whether it is 2% or 20% what I am really concerned about is whether I can continue to run my campaigns profitably.
If you stay on top of the vital statistics I mention above, you will be able to win despite click fraud and stay well ahead of the game.



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What s Your Story?

In a part of this series, we talked about marketing to be all about telling stories. As a businessman, I mean my client& 39;s stories to their customers. And yes, I like to do because it - but I also do it (as does any other trader), because consumers demand it.
So, if marketing = narration, does that mean that all marketers are storytellers?
Yes, it does.
It not matter if you& 39;re in a position " marketing " or not - the fact is that if you have an idea that seeks to disseminate or a story to tell, you are a marketer.
It sounds like it should be And pretty easy, then - tell stories, people buy your stuff - what could be easier, right?
Unfortunately, is a bit more complicated than that.
The challenge starts with people& 39;s perception and systems of belief. That is why people can look to 2 the exact same thing and have completely opposite views on it.
An obvious example of this phenomenon can be seen in any parking in America. If all cars were really about getting from point A to point B, we do not need more than a couple of different models to choose manufacturers of automobiles from.
But tell a story - some cars are practical & " ; quot; " while some are environmentally friendly ". Some are " " utilitarian, while others offer luxury.
And speed or the person who alleges that she needs a car for transport to and from work - but would not be caught dead " " in a vehicle or another - has simply believed in the story she told auto dealers - the type of car, she selects will align with her perceptions and beliefs about the world.
Perception, as they say, is reality.
It & 39; s why all products not appeal to everyone. Take diets, for example. Many people want exactly the same thing - to lose weight, get in shape and feel fit and if all healthy.
Yet & 39; s perceptions were identical, there would be no need for 90% of the hundreds of bestsellers on the diet bookshelves. The diet choose someone - or the car they drive - or buy something that fits with their perception - as they world.
If see what you want to attract bees - erase the honey! As a trader, one of my most important goals when I am working with a client to develop its marketing plan to help my client is who determines their best customers is, and how we can better market for these customers.
As saw -- -- Each story vai not resonate with everyone. The trick is to tell true stories of frame her story so that it reaches home with their specific customer group - the client whose way of seeing the world better aligns with the history you have to tell.
Find those customers, their story using language that reinforces the way they see the world - and watch your sales grow!
2006
Entrepreneur and photo adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a virtual full-service Marketing Communications Agency. She has over 20 years of experience in the communications market and creating materials by writing to some of the largest and most successful companies in the world. She publishes the popular ezine, " Blue Chip Tips: The Secrets of Blue Chip Marketing ... revealed! " Get your free entry into http://www.melberg.com!



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How to trade when you don t have a clue

Wall Street has a reasonable job reassure investors that the economy & 39; n & 39; was not so bad that it feared & 39 in the last week. Blue-chip companies such as Apple and American Express win beat expectations and Google has its rapid ascent concrete Market says Michael Wright.
The Exchange has expanded its recovery after last week dive on Friday 19 October. Wall Street has sold for five meetings on & 39, is on Friday as interest on the credit market on its impact on the economy & 39; climb. Several companies of stagnation in the first and S & amp; P drops more mortgage-backed securities. Rising oil prices and & 39; weakening of the dollar impact, are also available on the market. Secretary in the Ministry of Finance Henry Paulson said in a speech that China& 39;s currency should allow the yuan, the gain in value faster. This is the fight against imbalances in the & 39; economy and monetary policy more effective answer inflation.
Rumours distributed in the middle of the week that the Federal Reserve at its meeting next week could reduce the d & 39; interest & 39; here or there by the 50 basis points. The central bank has also been added & 39; ld & 39, a large amount of liquidity in the financial system in the last two weeks.
& quot; Once people hear d & 39, a rumor, they tend to their shorts. Even if c & 39, is a rumor that said there & quot; Ryan Detrick, technical strategist at Schaeffer main & 39;& 39;s Investment Research. If short-l & 39; operators is the reverse bets predict that the market during the autumn & 39;. & quot; There was a lot of bad news this week. It is quite clear, Wall Street will be reduced and soon it wants. & quot;
With l & 39; possible reduction of the sentence to come, most of them already have their professions to take advantage of the cut. If the FOMC decides not to cut, then the market could be introduced to a spectacular retirement. Most operators to relax their skills and d & 39; others might not be back short positions, which have been completed, pending the & 39 l cut.
What rates, what does this mean for the short-term prospects SP-500?
The Do you think that we can be confident, in the event that the volatility is responsible for the collection, although we are not sure in which direction, Betonmarkets.com allows us to appreciate that the equation with a & amp , 39; up or down bet.
An bet up or down to compensate if the operator & 39 l & 39; index is a button on the upper or lower threshold. This type of trade is useful if you do not know in which direction this is & 39; index leave, but you are convinced he explodes somewhere.
An up or down with a trigger 45 in both directions, with a 20 days on the SP 500 return 8% return. This means that the S & amp; P 500 is up 45 points in both directions over the next 20 days for you win.
-END-
Contact details:
Email: editor@my.regentmarkets.com Tel: + 44 1624 678 883 Url: Betonmarkets.com & amp; Betonmarkets.co.uk
Address: Regent Markets (IOM) Limited 3rd Floor, 1-5 Church Street Douglas, Isle of Man IM1 2AG
Betonmarkets.com is the first permanent site betting opportunities in financial services. The website has more than 10 million bets since its founding in 2000, and generates the number d & 39; annual turnover of more than 100 million U.S. dollars. Markets concrete offers a wide range of financial liquidity opportunities bets on exchange rates, stock indices, stocks.
Betonmarkets and internationally operated by Regent-ets Mark Group of Companies. Regent Market is a member of the Regent Pacific Group, Hong Kong-listed group & 39; investment. Regent market has offices in three countries, bookmakers and holds licenses in & 39; Isle of Man, United Kingdom and Malta.



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What is the real secret to save on you mortgage loan (pr t hypoth caire)

If you are looking at the homepage of an existing home or buy-ins, you probably kkundeyo conversations about interest rates (taux hypothecaires). If you enjoy talking about interest rates, fine, go ahead. I think talking about the weather: It does not change anything, but when you talk about something simple truth is distributed about.
the interest rates by one bank to another is very small, it will not be a big change your home page. The total cost of loan.
(Actually, the difference is only about 0.06 percent, to 41.12 U.S. dollars this year mortgage.
with 100,000 U.S. dollars in credit card stores all the recent emphasis on scores and credit ratings, it is most surprising The people still believe that shopping around for the best ratio make a big difference for the consumer& 39;s credit score is based on the value of credit: whether to pay your bills on time, if ever seen in the loan delinquency (hypotheque) whether other lenders are willing to loan you, and so the credit score of 500 means the responsibility is all the good that you did not, and the credit score of 700 means that you are a good risk to the lending institutions Rates are based on the consumer to set up the score, it& 39;s about all the work has been completed, so apart from a couple of points difference, all you want to quote one of the banks in the same ratio to score 650. & 39; Through some of this. Look at 41.12 U.S. dollars a year savings in interest rates. If you shop around for six hours or more, you pay your own time.
the for only one hour to 6.85 U.S. dollars to the practical interests of housing loans are the only way you With the overall strategy of mortgages already several types of housing loans (hypoth que) this proposal, and the combination of fee benchmark lending terms and conditions of payment over time and duration of the loan is a lot of influence. This is What is more important to look at the more than finding an expert to discuss mortgage interest rates, instead of checking the financial market and understand the economic situation and plan for long-term rate of return on your savings even more home loans in the mortgage strategy Tens of thousands of people have the right to choose, and you do get a dollar below 40 dollars or more than the quoted loan interest rate that is stored not only hands rate.
why story is really that much difference when the fees? Because it& 39;s easy How to attract loans to the overall development strategy for mortgages to more customers in terms of understanding and analyzing the market, housing mortgage products, personal needs and a host of variables, many banks and mortgage brokers for a civil service The depth of expertise to perform the hands customers.
if to understand and learn more about how this concept can be true, reading the following website: Mortgage Intelligence - hypoth ques Gregory writes articles informezvous.com - http://www . infohypothecaire.com / hypotheque And he is the owner - pret hypothecaire the number of mortgages for more information, please visit one of his website: http://www.infohypothecaire.com http://www.informezvous.com



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