What s Your Story?

In a part of this series, we talked about marketing to be all about telling stories. As a businessman, I mean my client& 39;s stories to their customers. And yes, I like to do because it - but I also do it (as does any other trader), because consumers demand it.
So, if marketing = narration, does that mean that all marketers are storytellers?
Yes, it does.
It not matter if you& 39;re in a position " marketing " or not - the fact is that if you have an idea that seeks to disseminate or a story to tell, you are a marketer.
It sounds like it should be And pretty easy, then - tell stories, people buy your stuff - what could be easier, right?
Unfortunately, is a bit more complicated than that.
The challenge starts with people& 39;s perception and systems of belief. That is why people can look to 2 the exact same thing and have completely opposite views on it.
An obvious example of this phenomenon can be seen in any parking in America. If all cars were really about getting from point A to point B, we do not need more than a couple of different models to choose manufacturers of automobiles from.
But tell a story - some cars are practical & " ; quot; " while some are environmentally friendly ". Some are " " utilitarian, while others offer luxury.
And speed or the person who alleges that she needs a car for transport to and from work - but would not be caught dead " " in a vehicle or another - has simply believed in the story she told auto dealers - the type of car, she selects will align with her perceptions and beliefs about the world.
Perception, as they say, is reality.
It & 39; s why all products not appeal to everyone. Take diets, for example. Many people want exactly the same thing - to lose weight, get in shape and feel fit and if all healthy.
Yet & 39; s perceptions were identical, there would be no need for 90% of the hundreds of bestsellers on the diet bookshelves. The diet choose someone - or the car they drive - or buy something that fits with their perception - as they world.
If see what you want to attract bees - erase the honey! As a trader, one of my most important goals when I am working with a client to develop its marketing plan to help my client is who determines their best customers is, and how we can better market for these customers.
As saw -- -- Each story vai not resonate with everyone. The trick is to tell true stories of frame her story so that it reaches home with their specific customer group - the client whose way of seeing the world better aligns with the history you have to tell.
Find those customers, their story using language that reinforces the way they see the world - and watch your sales grow!
2006
Entrepreneur and photo adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a virtual full-service Marketing Communications Agency. She has over 20 years of experience in the communications market and creating materials by writing to some of the largest and most successful companies in the world. She publishes the popular ezine, " Blue Chip Tips: The Secrets of Blue Chip Marketing ... revealed! " Get your free entry into http://www.melberg.com!



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